Marketing is all about connecting with people. And connecting should be fun. I personally enjoy meeting with people one on one. This feels generous and expansive to me. So I talk to new people every day. I connect with them, and sometimes I connect them with each other. Often this turns into new business and… continue reading »
Over the weekend, I was at the Women’s March in Boston. There were 100,000+ of us and it was a peaceful, life-affirming moment. So glad I went, even though I’m not one for crowds. Still, there is a widespread uneasiness about the future. That is why when I heard Rob Bell’s Inaugural Robcast episode, I… continue reading »
Every person I work with has an inner marketing genius, a way to offer their best stuff to potential clients. It doesn’t matter if they’re introverted or don’t like marketing. I don’t have to teach someone to become a marketing genius. My job is to empower them to uncover what’s already there. Let’s take a… continue reading »
When you read the words, “marketing strategy,” what happens to you? Do you recoil, as though someone has just asked you to eat a live eel? Do you want to take a nap, since it is so overwhelming that you get drowsy? Do you want to take an aspirin, since there are so many options… continue reading »