Time to Stop Pushing

Christina Frei Generous Marketing, Marketing Genius, The Benefits
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One of my long-term clients, a landscape architect, is based in a wealthy town in CT. Let’s call her Brenda. Brenda spends her days designing and implementing gorgeous landscapes in the back yards, front yards and side yards of Fairfield County, CT. She loves her work. However, Brenda’s natural tendency was to avoid outreach.  An… continue reading »

Is Amazon Creepy?

Christina Frei Generous Businesses, Generous Marketing
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I’ve been wrestling with something.  Is Amazon creepy? As a marketer,  I am truly impressed by its brilliant, customized marketing. Case in point: every time I visit the site, it recommends great books. I love that. It’s like walking into my favorite bookstore and all my favorite authors are greeting me at the door. This is strong… continue reading »