Fitness is Not Fun: Steady Presence Speaks the Truth

Christina Frei Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Steady Presence

I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA.  The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »

Katie Clancy, Celebrator on Fire

Christina Frei Celebrators, Generous Businesses, Generous Marketing, Innate Marketing Genius, Marketing Genius, Marketing Tactics

You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a featured speaker at the National… continue reading »