The TEDx Talk

My TEDx talk is live! Seeing things differently, standing out, and innovating in any way can be tough. I've dedicated a podcast to these lonely edges (by that name), AND my TEDx talk too. Last summer I spent weeks preparing my Paradox of Loneliness talk with Cathlyn Melvin and then ... Read More

Play to Your Strengths in Your StoryBrand

Donald Miller’s StoryBrand 7-part framework is an absolute game-changer. This formula gives you a way to tell your core brand story by focusing on your client’s journey and results, rather than on what’s so great about you (as tempting as that is). Here is my in-depth recap of the framework ... Read More

StoryBrand Framework (SB7): What It Is and How to Apply It

As a branding expert and self-proclaimed marketing nerd, I’ve been helping clients write their own stories for years. If you’ve spent any time watching movies, reading books, listening to podcasts, or binging on TV series, you know that humans are addicted to stories. As Donald Miller reminds us, “Story is ... Read More

Marketing for Health and Wellness Practitioners: A 4-Step Fail-Proof Plan

Bring the magic of your work into your marketing to consistently get clients - without being spammy or salesy. Whether you’re a health coach, personal trainer, mindfulness mentor, or energy worker, you help people get unstuck and feel great every day. Your job feels like pure magic! Until it comes ... Read More

The Fail-Safe Real Estate Marketing Plan

Get real estate clients by simplifying your approach and playing to your strengths Let’s say on any given day, one of your buyers loses their 9th deal. Then later, a new seller insists their home is worth 30% more than market rates, and you do your best to set their ... Read More

Life Coach Marketing Plan: 5 Ways to Get Clients by Being You

When marketing your life coaching business is as life-giving and transformational as your coaching It’s time to get out there and change the world with your coaching skills and big love. But you might not be the only coach out there (!), so it’s helpful to show us your mojo, ... Read More

What’s Actually Working: 3 Wellness Professionals Share Their Marketing Secrets

On this episode of the Marketing for Humans podcast, I do a wellness and transformational professionals marketing field study , where I speak with 3 business owners who are great at what they do. Each one shares what’s actually working, which is the opposite needing to do 10 strategies and ... Read More

What’s Actually Working: 3 Real Estate Agents Share Their Marketing Secrets

On the latest Marketing for Humans podcast, I do a real estate marketing field study, speaking with 3 successful, seasoned real estate agents who've tried everything. It’s so easy to chase the marketing shiny toy, and there’s always urgency to try something new to get more clients. But it’s not ... Read More

Rise Above Noise Interview

Susan Finn of Rise Above Noise marketing interviewed me about the Innate Marketing Genius types, and we had a great time with some Q&A at the end. Susan gives a great tip about email subject headers to begin, and then we dive into the types. Enjoy! ... Read More

Focusing Your Goodwill in a Crisis – Webinar Recording

So here we are at home, maybe the kids are on top of us, we’re eating more spaghetti than usual, and watching our toilet paper consumption.We want to help our clients and community in any way we can. So I'm offering a 1-hour fr#e webinar to help focus your good ... Read More