Articles

What is Innate Marketing Genius?

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing Genius, The Benefits
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How does your marketing make you feel?  Like a doormat trying to please everyone? A poser trying to impress us? A desperate dog chasing us for business? There’s another possibility you may not have considered. You could be a total contribution. Not a martyr or do-gooder, but someone making a difference in a unique way that has magic, power, and relevance. Your Innate… continue reading »

The Ongoing Parties: A Lesson in Enjoying Your Marketing

Christina Frei Celebrators, Generous Businesses, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics, The Benefits
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I recently had the pleasure of meeting with David and Arthur Martiroso of  DNA Realty, part of Keller Williams Andover, MA.  These top-selling brothers have so much fun with their real estate marketing, I had to find out more. Even successful agents wrestle with marketing. While much of their business is referral based, these gentlemen… continue reading »

I Need to Grow My Audience

Christina Frei Generosity Practice, Generous Marketing
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“I need to grow my audience.” This seemingly innocent statement creates agony for some marketers.   It can cause mild or not-so-mild desperation, which can lead to marketing greed where you’ll try anything. And this leads to mountains of what I like to call marketing douche-baggery – desperate Facebook ads begging you to click, mechanical sales… continue reading »

The Shiny Toys of Marketing

Christina Frei Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics
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Ah, the shiny toys of marketing. Facebook Live. Instagram Business Edition. Mini video courses through automated email campaigns. And live webinar events. I love them all. Unfortunately, it’s tempting to use these fun vehicles without an actual strong voice or strategy. And you know what quick fix approaches bring: people looking for a quick fix.  Sadly,… continue reading »

Fitness is Not Fun: Steady Presence Speaks the Truth

Christina Frei Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Steady Presence
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I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA.  The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »

Katie Clancy, Celebrator on Fire

Christina Frei Celebrators, Generous Businesses, Generous Marketing, Innate Marketing Genius, Marketing Genius, Marketing Tactics
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You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a featured speaker at the National… continue reading »