Articles

Rise Above Noise Interview

Christina Frei Uncategorized
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Susan Finn of Rise Above Noise marketing interviewed me about the Innate Marketing Genius types, and we had a great time with some Q&A at the end. Susan gives a great tip about email subject headers to begin, and then we dive into the types. Enjoy!

The Origins of Generosity Practice

Christina Frei Uncategorized
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It all started with my beautiful life in the San Francisco Bay Area in the early 2000s, where I had a great job, a dynamic spiritual community, and an ambitious choral group.  My days were filled with helping tech companies understand their customers better, doing energy work so people could move forward in their lives,… continue reading »

The 21 Things

Christina Frei Uncategorized
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In my work over the last 5 years teaching the Generosity Practice, I have identified 21 results form doing this practice. This from 10 minutes a day. You are energized. You cultivate a generosity towards yourself and others.  While you open up generously, you also calm down and ground yourself. You manage your attention better…. continue reading »

Dana Magnus – What is a B Corporation?

Christina Frei Generous Businesses, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing for Humans, Marketing Genius, Marketing Tactics
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I love finding people who are masters of certain vehicles. Instagram. Email newsletters. Websites. I collect them as reference points for my work.  If you are obsessed with someone on a channel, let me know and I’ll likely add them to my list. ! Dana Magnus is a diva on Instagram, and I started out wanting to hear… continue reading »

Diane Meehan – How Pepperlane is Growing Organically and Exponentially

Christina Frei Generous Marketing, Marketing for Humans, Marketing Genius, Marketing Tactics, Nurturers
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And now for a strong Nurturer marketer. A Nurturer is the Innate Marketing Genius type that leans in and makes things safe for others to thrive.  Diane Meehan is the Director of Business Development at Pepperlane, an organization that helps moms build their businesses.  I  have been struck by their organic growth, where they went from 10 meetings a month… continue reading »

Brie Stephens – Real Estate Agent Bringing the Good Life

Christina Frei Celebrators, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing for Humans, Marketing Genius, Marketing Tactics
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I recently gave a talk at a New Hampshire real estate agency, and I featured a master marketer and real estate agent, Brie Stephens. Owner of Lake Life Realty, Brie is a strong Celebrator, the Innate Marketing Genius type that brings the good life to her people. That’s how she comes alive in service to others.  She agreed to… continue reading »

Passion is Not the Answer

Christina Frei Marketing for Humans, Marketing Genius, Uncategorized
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When I talk to prospects, I sometimes hear this: “I want to have more passion in my marketing.” or “It’s so important to have passion in your work.” or “Passion is so important.”  And I think to myself, “Nope.”  There’s nothing wrong with having passion. But let’s look at the origin of the word.  It’s the Latin word pati, … continue reading »

Lynne Reznick: A Quiet Powerhouse of Marketing

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing for Humans, Marketing Genius, Marketing Tactics, Steady Presence
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It is tempting to shout to be heard, especially if you have lots of competition.  Lynne Reznick is a wedding photographer in Boston, MA who never shouts.  I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is consistent and heartfelt, a quiet powerhouse of… continue reading »