Articles

The Treasures of One Strategy: Part 2

Mastering one marketing strategy is like mastering a relationship. It takes time and if you give it love, it loves you back. I tend to get greedy for all kinds of marketing vehicles. This is how the conversation goes in my head: "Ooh! I'll just take that marketing webinar series ... Read More

The Treasures of One Strategy: Part 1

Like me, you may have doubted that one marketing strategy is enough, that taking the time to master one thing means leaving business on the table. After all, there are so many shiny toys calling. I find this a daily struggle, which is why I had my own coach for ... Read More

The One Thing for 2019

Happy New Year! First! I'll be speaking at the gorgeous Village Works in Brookline for the 3rd time, and would love to see you there.  Sign up for my Marketing for People Who Don't Like Marketing talk. I recently read The One Thing by Gary Keller, a book about focusing your ... Read More

Seth Godin Says Authenticity is a Bad Thing

In his latest book, This is Marketing, Seth Godin writes, It takes a small amount of energy and guts to be authentic. You need to feel confident enough to let your true feelings be exposed, knowing that if you’re rejected, it’s personal.  But there’s a lot of hiding involved as well—hiding from ... Read More

Fitness is Not Fun: Steady Presence Speaks the Truth

I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA.  The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much ... Read More

Katie Clancy, Celebrator on Fire

You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a ... Read More

Who’s In Your Core Circle?

I would not have a business today without my core circle. There would be no Generosity Practice training and no Innate Marketing Genius types. When I say core circle, I mean a small number of people who know my business and know me, who are representative of my clients/prospects, and who ... Read More

Revenge Songs and Owning My Voice

* Photo of me and ensemble. I'm laughing out of sheer joy from that trumpet and sheer relief that we actually did it! Recently, I sang a revenge aria, an Italian song by Alessandro Scarlatti.  It seems that the Baroque era is filled with these angry songs. Mine was for soprano, piccolo ... Read More

Simple (Not Easy) Marketing

This past month, I have given talks at several large real estate offices in the North Shore of Massachusetts. In September, I will be giving the biggest talks of my career, including a college continuing education program and an entire corporate office park. Giving talks has been successful in growing ... Read More

Yet Another Newsletter to Write

Does writing a newsletter make you want to bite your hand off sometimes?  I get it.  Where to begin? What to say? Or if you have lots to say, how to focus and simplify? And if you’ve been doing it for a while, have you run out of content? Gah! ... Read More