Articles

Last spring, I met Valerie King and Josie Ambroise of VK Realty Group, two sisters selling real estate in the most economically diverse areas in the U.S.  (Fairfield County, CT) They are in the top 5% of Keller Williams producers. I regularly feature them as a case study in my talks ... Read More

Pat Helmers and I recently had a conversation about Innate Marketing Geniuses: how it affects your marketing strategy, how it makes sales easier, and how it helps define your target market. This was fun! Finding Your Innate Marketing Genius with Christina Frei #269 ... Read More

Mastering one marketing strategy is like mastering a relationship. It takes time and if you give it love, it loves you back. I tend to get greedy for all kinds of marketing vehicles. This is how the conversation goes in my head: "Ooh! I'll just take that marketing webinar series ... Read More

Like me, you may have doubted that one marketing strategy is enough, that taking the time to master one thing means leaving business on the table. After all, there are so many shiny toys calling. I find this a daily struggle, which is why I had my own coach for ... Read More

Happy New Year! First! I'll be speaking at the gorgeous Village Works in Brookline for the 3rd time, and would love to see you there.  Sign up for my Marketing for People Who Don't Like Marketing talk. I recently read The One Thing by Gary Keller, a book about focusing your ... Read More

In his latest book, This is Marketing, Seth Godin writes, It takes a small amount of energy and guts to be authentic. You need to feel confident enough to let your true feelings be exposed, knowing that if you’re rejected, it’s personal.  But there’s a lot of hiding involved as well—hiding from ... Read More

I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA.  The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much ... Read More

Do you ever feel that connecting to all of life is too much? Or that you’re offering things out, but it doesn’t quite seem to go anywhere or make a difference? Connecting with all of life deserves some loving attention, because once you connect, you can give it lovely things ... Read More

You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a ... Read More

I’m feeling resistant to this process. There could be many reasons for this. But one place to start is the basics. It has to feel good to you and it has to feel real. So check on 2 things: Are you conjuring up things vividly? Can you feel it? If ... Read More