In his latest book, This is Marketing, Seth Godin writes, It takes a small amount of energy and guts to be authentic. You need to feel confident enough to let your true feelings be exposed, knowing that if you’re rejected, it’s personal. But there’s a lot of hiding involved as well—hiding from the important work of making… continue reading »
I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA. The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »
Even if you are a brilliant marketer for others, you probably hate marketing yourself. We all have resistance to growing our business. As nice as growth is, you have to change to grow and it can be awkward to build yourself up. The great thing is that letting yourself resist and even hate marketing clears the path to great… continue reading »
You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a featured speaker at the National… continue reading »
I would not have a business today without my core circle. There would be no Generosity Practice training and no Innate Marketing Genius types. When I say core circle, I mean a small number of people who know my business and know me, who are representative of my clients/prospects, and who are willing to test new… continue reading »
Photo Credit: Joe Ciarcia at http://www.symphonyphoto.com/ Since shame seems to be a common currency on social media these days, I wanted to share my own experience with it and what happened when I took an Innate Marketing Genius perspective. A friend recently shamed me for getting a dog from a breeder. On Facebook. At first,… continue reading »
In the middle of nowhere sit a dozen empty chairs in a circle around a large rock. You sit on a wooden chair perched in a small indentation. Pine trees tower over the area, protecting you from the wind. It is silent with the exception of a little breeze and a small bird. You sit… continue reading »
* Photo of me and ensemble. I’m laughing out of sheer joy from that trumpet and sheer relief that we actually did it! Recently, I sang a revenge aria, an Italian song by Alessandro Scarlatti. It seems that the Baroque era is filled with these angry songs. Mine was for soprano, piccolo trumpet, and continuo (I was… continue reading »
This past month, I have given talks at several large real estate offices in the North Shore of Massachusetts. In September, I will be giving the biggest talks of my career, including a college continuing education program and an entire corporate office park. Giving talks has been successful in growing my business. The reason? I… continue reading »
Does writing a newsletter make you want to bite your hand off sometimes? I get it. Where to begin? What to say? Or if you have lots to say, how to focus and simplify? And if you’ve been doing it for a while, have you run out of content? Gah! What if you could write… continue reading »