It is tempting to shout to be heard, especially if you have lots of competition. Lynne Reznick is a wedding photographer in Boston, MA who never shouts. I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is consistent and heartfelt, a quiet powerhouse of… continue reading »
Last year, I wanted to lose weight and get in better shape. I worked with Spectrum Fitness in Beverly MA – a place rooted in physical therapy, where everything is customizedto your health and strength-training needs. I lost 15 lbs and am stronger than I’ve ever been. Mike Stare owns Spectrum Fitness, just opened up a facility… continue reading »
Amanda Hammett works with Fortune 100 companies to help them retain, inspire, recruit, and retain millennial talent. She was an early client, she influenced the path of my work, and she’s done great things over the last 3 years. I feature her in every talk I do. Her marketing challenges? She didn’t start out as a good… continue reading »
Last spring, I met Valerie King and Josie Ambroise of VK Realty Group, two sisters selling real estate in the most economically diverse areas in the U.S. (Fairfield County, CT) They are in the top 5% of Keller Williams producers. I regularly feature them as a case study in my talks since they are brilliant at… continue reading »
Pat Helmers and I recently had a conversation about Innate Marketing Geniuses: how it affects your marketing strategy, how it makes sales easier, and how it helps define your target market. This was fun!
Mastering one marketing strategy is like mastering a relationship. It takes time and if you give it love, it loves you back. I tend to get greedy for all kinds of marketing vehicles. This is how the conversation goes in my head: “Ooh! I’ll just take that marketing webinar series and try THAT strategy. Ooh!… continue reading »
Like me, you may have doubted that one marketing strategy is enough, that taking the time to master one thing means leaving business on the table. After all, there are so many shiny toys calling. I find this a daily struggle, which is why I had my own coach for 1.5 years for my speaking… continue reading »
Yesterday I gave a talk in beautiful Concord, MA. One thing I addressed is what is at stake when you haven’t mastered your marketing i.e. don’t put your heart and soul into it. It’s more than simply losing new business. Find out the 4 things at stake in this 60-second video. Here’s one powerful step… continue reading »
How does your marketing make you feel? Like a doormat trying to please everyone? A poser trying to impress us? A desperate dog chasing us for business? There’s another possibility you may not have considered. You could be a total contribution. Not a martyr or do-gooder, but someone making a difference in a unique way that has magic, power, and relevance. Your Innate… continue reading »
I recently had the pleasure of meeting with David and Arthur Martiroso of DNA Realty, part of Keller Williams Andover, MA. These top-selling brothers have so much fun with their real estate marketing, I had to find out more. Even successful agents wrestle with marketing. While much of their business is referral based, these gentlemen… continue reading »