Mastering one marketing strategy is like mastering a relationship. It takes time and if you give it love, it loves you back. I tend to get greedy for all kinds of marketing vehicles. This is how the conversation goes in my head: “Ooh! I’ll just take that marketing webinar series and try THAT strategy. Ooh!… continue reading »
Like me, you may have doubted that one marketing strategy is enough, that taking the time to master one thing means leaving business on the table. After all, there are so many shiny toys calling. I find this a daily struggle, which is why I had my own coach for 1.5 years for my speaking… continue reading »
Yesterday I gave a talk in beautiful Concord, MA. One thing I addressed is what is at stake when you haven’t mastered your marketing i.e. don’t put your heart and soul into it. It’s more than simply losing new business. Find out the 4 things at stake in this 60-second video. Here’s one powerful step… continue reading »
How does your marketing make you feel? Like a doormat trying to please everyone? A poser trying to impress us? A desperate dog chasing us for business? There’s another possibility you may not have considered. You could be a total contribution. Not a martyr or do-gooder, but someone making a difference in a unique way that has magic, power, and relevance. Your Innate… continue reading »
I recently had the pleasure of meeting with David and Arthur Martiroso of DNA Realty, part of Keller Williams Andover, MA. These top-selling brothers have so much fun with their real estate marketing, I had to find out more. Even successful agents wrestle with marketing. While much of their business is referral based, these gentlemen… continue reading »
“I need to grow my audience.” This seemingly innocent statement creates agony for some marketers. It can cause mild or not-so-mild desperation, which can lead to marketing greed where you’ll try anything. And this leads to mountains of what I like to call marketing douche-baggery – desperate Facebook ads begging you to click, mechanical sales… continue reading »
Ah, the shiny toys of marketing. Facebook Live. Instagram Business Edition. Mini video courses through automated email campaigns. And live webinar events. I love them all. Unfortunately, it’s tempting to use these fun vehicles without an actual strong voice or strategy. And you know what quick fix approaches bring: people looking for a quick fix. Sadly,… continue reading »
Happy New Year! First! I’ll be speaking at the gorgeous Village Works in Brookline for the 3rd time, and would love to see you there. Sign up for my Marketing for People Who Don’t Like Marketing talk. I recently read The One Thing by Gary Keller, a book about focusing your life and work so you… continue reading »
In his latest book, This is Marketing, Seth Godin writes, It takes a small amount of energy and guts to be authentic. You need to feel confident enough to let your true feelings be exposed, knowing that if you’re rejected, it’s personal. But there’s a lot of hiding involved as well—hiding from the important work of making… continue reading »
I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA. The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »