Articles - Page 2 of 11 - Innate Marketing Genius

Fitness is Not Fun: Steady Presence Speaks the Truth

Christina Frei November 28, 2018 Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Steady Presence

I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA. The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »

Do You Let Yourself Hate Marketing?

Christina Frei November 8, 2018 Generous Marketing, Innate Marketing Genius, Marketing Genius

Even if you are a brilliant marketer for others, you probably hate marketing yourself. We all have resistance to growing our business. As nice as growth is, you have to change to grow and it can be awkward to build yourself up. The great thing is that letting yourself resist and even hate marketing clears the path to great… continue reading »

Katie Clancy, Celebrator on Fire

Christina Frei Celebrators, Generous Businesses, Generous Marketing, Innate Marketing Genius, Marketing Genius, Marketing Tactics

You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a featured speaker at the National… continue reading »

Who’s In Your Core Circle?

Christina Frei October 23, 2018 Kickass Marketing Strategies, Marketing Tactics

I would not have a business today without my core circle. There would be no Generosity Practice training and no Innate Marketing Genius types. When I say core circle, I mean a small number of people who know my business and know me, who are representative of my clients/prospects, and who are willing to test new… continue reading »

From Shame to Genius: A Marketing Contemplation

Christina Frei October 11, 2018 Adventure Guides, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics

Photo Credit: Joe Ciarcia at http://www.symphonyphoto.com/ Since shame seems to be a common currency on social media these days, I wanted to share my own experience with it and what happened when I took an Innate Marketing Genius perspective. A friend recently shamed me for getting a dog from a breeder. On Facebook. At first,… continue reading »

What Makes Nurturers Different

Christina Frei September 5, 2018 Innate Marketing Genius, Kickass Marketing Strategies, Marketing Tactics, Nurturers

In the middle of nowhere sit a dozen empty chairs in a circle around a large rock. You sit on a wooden chair perched in a small indentation. Pine trees tower over the area, protecting you from the wind. It is silent with the exception of a little breeze and a small bird. You sit… continue reading »

Revenge Songs and Owning My Voice

Christina Frei August 17, 2018 Christina's Adventures, Generous Marketing, Innate Marketing Genius, Marketing Genius

* Photo of me and ensemble. I’m laughing out of sheer joy from that trumpet and sheer relief that we actually did it! Recently, I sang a revenge aria, an Italian song by Alessandro Scarlatti. It seems that the Baroque era is filled with these angry songs. Mine was for soprano, piccolo trumpet, and continuo (I was… continue reading »

Simple (Not Easy) Marketing

Christina Frei August 3, 2018 Generous Marketing, Kickass Marketing Strategies, Marketing Tactics, The Benefits

This past month, I have given talks at several large real estate offices in the North Shore of Massachusetts. In September, I will be giving the biggest talks of my career, including a college continuing education program and an entire corporate office park. Giving talks has been successful in growing my business. The reason? I… continue reading »

Yet Another Newsletter to Write

Christina Frei July 20, 2018 Kickass Marketing Strategies, Marketing Tactics

Does writing a newsletter make you want to bite your hand off sometimes? I get it. Where to begin? What to say? Or if you have lots to say, how to focus and simplify? And if you’ve been doing it for a while, have you run out of content? Gah! What if you could write… continue reading »

When a Steady Presence Geeks Out

Christina Frei July 13, 2018 Innate Marketing Genius, Kickass Marketing Strategies, Marketing Fairy Godmother, Marketing Genius, Steady Presence

To your left is a man in a white shirt with thick glasses. To your right is a man in a white shirt with thick glasses and a beard. Behind you is a red-haired woman with the tattoo, a white shirt, and thick glasses. You yourself look much the same, along with 500 similar-looking folks… continue reading »