Articles - Page 2 of 10 - Innate Marketing Genius

From Shame to Genius: A Marketing Contemplation

Christina Frei October 11, 2018 Adventure Guides, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics

Photo Credit: Joe Ciarcia at http://www.symphonyphoto.com/ Since shame seems to be a common currency on social media these days, I wanted to share my own experience with it and what happened when I took an Innate Marketing Genius perspective. A friend recently shamed me for getting a dog from a breeder. On Facebook. At first,… continue reading »

What Makes Nurturers Different

Christina Frei September 5, 2018 Innate Marketing Genius, Kickass Marketing Strategies, Marketing Tactics, Nurturers

In the middle of nowhere sit a dozen empty chairs in a circle around a large rock. You sit on a wooden chair perched in a small indentation. Pine trees tower over the area, protecting you from the wind. It is silent with the exception of a little breeze and a small bird. You sit… continue reading »

Revenge Songs and Owning My Voice

Christina Frei August 17, 2018 Christina's Adventures, Generous Marketing, Innate Marketing Genius, Marketing Genius

* Photo of me and ensemble. I’m laughing out of sheer joy from that trumpet and sheer relief that we actually did it! Recently, I sang a revenge aria, an Italian song by Alessandro Scarlatti. It seems that the Baroque era is filled with these angry songs. Mine was for soprano, piccolo trumpet, and continuo (I was… continue reading »

Simple (Not Easy) Marketing

Christina Frei August 3, 2018 Generous Marketing, Kickass Marketing Strategies, Marketing Tactics, The Benefits

This past month, I have given talks at several large real estate offices in the North Shore of Massachusetts. In September, I will be giving the biggest talks of my career, including a college continuing education program and an entire corporate office park. Giving talks has been successful in growing my business. The reason? I… continue reading »

Yet Another Newsletter to Write

Christina Frei July 20, 2018 Kickass Marketing Strategies, Marketing Tactics

Does writing a newsletter make you want to bite your hand off sometimes? I get it. Where to begin? What to say? Or if you have lots to say, how to focus and simplify? And if you’ve been doing it for a while, have you run out of content? Gah! What if you could write… continue reading »

When a Steady Presence Geeks Out

Christina Frei July 13, 2018 Innate Marketing Genius, Kickass Marketing Strategies, Marketing Fairy Godmother, Marketing Genius, Steady Presence

To your left is a man in a white shirt with thick glasses. To your right is a man in a white shirt with thick glasses and a beard. Behind you is a red-haired woman with the tattoo, a white shirt, and thick glasses. You yourself look much the same, along with 500 similar-looking folks… continue reading »

Ride the Elephant of Your Marketing

Christina Frei June 27, 2018 Adventure Guides, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Fairy Godmother, Marketing Tactics

The night is thick with humidity as you hear thundering steps come closer. Out of the dense branches, an elephant appears. You can just make it out in the dark gloom. But instead of running from it, you swing a rope around its neck and expertly sail up to sit on its back. Perched on… continue reading »

Celebrators Just Wanna Have Fun

Christina Frei June 18, 2018 Celebrators, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Tactics

“Woo hoo!” you holler as the grand ship crashes into another wave and a heavy spray of salt water hits you in the face. “What a day!” Even though the next wave might drag you into the Atlantic, you’ve never had this much fun. Suddenly, you feel yourself being grabbed by the collar and brought… continue reading »

When a Steady Presence Acts Like a Nurturer

Christina Frei June 5, 2018 Innate Marketing Genius, Marketing Fairy Godmother, Marketing Tactics, Nurturers, Steady Presence

“Why is no one clicking my newsletter?” you wonder to yourself. “Why? Why?” You cough loudly as sand blows into your mouth and you can hardly see. This might not be the place for soul searching, you note. Will this sand storm ever end? As sand granules go up your nose and you think about… continue reading »

When It All Falls Flat (Even When You’re Reaching Out Consistently)

Christina Frei May 29, 2018 Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Fairy Godmother, Marketing Genius, Marketing Tactics

Your toes burn with frostbite as you pull your down coat tighter. The frigid air presses against your cheeks as you look out over the valley below. “It’s all falling flat. I make calls. I connect with people. But no one is interested. No one is taking action. Nothing is working…” You close your eyes against the… continue reading »