I recently had the pleasure of meeting with David and Arthur Martiroso of DNA Realty, part of Keller Williams Andover, MA. These top-selling brothers have so much fun with their real estate marketing, I had to find out more. Even successful agents wrestle with marketing. While much of their business is referral based, these gentlemen… continue reading »
You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a featured speaker at the National… continue reading »
“Woo hoo!” you holler as the grand ship crashes into another wave and a heavy spray of salt water hits you in the face. “What a day!” Even though the next wave might drag you into the Atlantic, you’ve never had this much fun. Suddenly, you feel yourself being grabbed by the collar and brought… continue reading »
You’re doing your best to grow your business. I commend you for it. Raise your glass! At the same time, I also know how challenging marketing can be. That said, someone pointed out something to me recently about this: Getting out there and sharing the value of your work (marketing!) makes you whole as a business… continue reading »
If you’re like me, you experience marketing noise. Lots of it. Emails you don’t want. Talks that fall flat. Webinars that don’t add value. Nonetheless, I have recently encountered some top efforts. I’m always on the lookout for innovative and authentic strategies that work, because it informs what I bring to my clients. Look out… continue reading »
This article focuses on a Celebrator’s Innate Marketing Genius. Curious about your IMG? Click here. Sarah Ottow is changing the world, one classroom at a time. When she talks about coaching English Language Learner teachers and creating programs for school districts to help integrate ELL students, her energy is infectious. A coach and consultant at… continue reading »
This is part of a series of case studies that highlight each Innate Marketing Genius in action. To discover all five Geniuses, go here for a Diagnostic Guide. Chris brings the party every time he enters a room. His jolly demeanor is infectious and you could say that it makes him the perfect real estate… continue reading »