“I need to grow my audience.” This seemingly innocent statement creates agony for some marketers. It can cause mild or not-so-mild desperation, which can lead to marketing greed where you’ll try anything. And this leads to mountains of what I like to call marketing douche-baggery – desperate Facebook ads begging you to click, mechanical sales… continue reading »
In his latest book, This is Marketing, Seth Godin writes, It takes a small amount of energy and guts to be authentic. You need to feel confident enough to let your true feelings be exposed, knowing that if you’re rejected, it’s personal. But there’s a lot of hiding involved as well—hiding from the important work of making… continue reading »
When I work with clients, the on-boarding process is the 30-Day Generosity Practice Mastery Program. This is a powerful daily 10-minute habit, the Generosity Practice, which prepares folks to rock their marketing. Amanda, a millennial consultant who helps corporations retain their younger staff, describes below how this changed everything when speaking in front of 55 Fortune 500… continue reading »
Sometimes I forget what it looks like or feels like to live in a truly generous way, especially as it relates to marketing. Prospects can feel far away sometimes. Generosity can turn into a nice idea that doesn’t really change anything. But a few days ago, I saw a woman embodying the full radiance of… continue reading »
Last week, I coached two different clients using the Generosity Practice with varied results. The first one created a powerful marketing strategy that brings him to life. The second one walked away with a so-so strategy, after I guided him through the exact same process. Since I have seen this process work so often, I… continue reading »
Last year, I started with high hopes for my business. I had identified two high-end marketing programs that I was pretty sure would help me launch successfully. So I put down my cash and did the work. Sure, I learned a lot. But the lessons didn’t turn into actual clients, even though I applied everything like… continue reading »
Recently, a fellow marketer pointed out that most people don’t like marketing because of what they think marketing is. Many business owners treat marketing as something they do after they finish their degree, hang up their shingle, create their offerings and get their website up. They put it out there and hope for the best…. continue reading »
Every person I work with has an inner marketing genius, a way to offer their best stuff to potential clients. It doesn’t matter if they’re introverted or don’t like marketing. I don’t have to teach someone to become a marketing genius. My job is to empower them to uncover what’s already there. Let’s take a… continue reading »
When you read the words, “marketing strategy,” what happens to you? Do you recoil, as though someone has just asked you to eat a live eel? Do you want to take a nap, since it is so overwhelming that you get drowsy? Do you want to take an aspirin, since there are so many options… continue reading »
I recently completed 20 marketing strategy sessions in 2 months. High five! I watched each business owner get honest with themselves about how they wanted to connect with their prospects. Each person was willing to step into the unknown, let go of how they approached marketing, and step into something richer, more authentic, and more… continue reading »