The Ongoing Parties: A Lesson in Enjoying Your Marketing

Christina Frei Celebrators, Generous Businesses, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics, The Benefits
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I recently had the pleasure of meeting with David and Arthur Martiroso of  DNA Realty, part of Keller Williams Andover, MA.  These top-selling brothers have so much fun with their real estate marketing, I had to find out more. Even successful agents wrestle with marketing. While much of their business is referral based, these gentlemen… continue reading »

Katie Clancy, Celebrator on Fire

Christina Frei Celebrators, Generous Businesses, Generous Marketing, Innate Marketing Genius, Marketing Genius, Marketing Tactics
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You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a featured speaker at the National… continue reading »

Is Amazon Creepy?

Christina Frei Generous Businesses, Generous Marketing
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I’ve been wrestling with something.  Is Amazon creepy? As a marketer,  I am truly impressed by its brilliant, customized marketing. Case in point: every time I visit the site, it recommends great books. I love that. It’s like walking into my favorite bookstore and all my favorite authors are greeting me at the door. This is strong… continue reading »

Marketing is Spiritual

Christina Frei Generous Businesses, Generous Marketing
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Rob Bell gives a mind-blowing talk called “Everything is Spiritual” on YouTube.  You could therefore deduce that marketing is spiritual, since marketing is part of “everything.”  And this is what I’ve found in my work, over and over again. (You could also deduce that cupcakes are spiritual too). Talk to the Marketing Director of a… continue reading »

A Beautiful Spiritual Practice that Gets You the Sale

Christina Frei Generosity Practice, Generous Businesses, Sales Process, The Benefits
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I want to share a story with you today about a successful entrepreneur who struggled with selling to a new audience and how a simple spiritual practice,The Generosity Practice, changed that. Amanda Hammett has run successful businesses for 15+ years, including selling tickets for the Olympics and speaking 800+ times nationwide to millennials. A mom and… continue reading »

A Generous Business: Sandra Sergeant

Christina Frei Generous Businesses
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Have you ever met someone that handles stress like she’s frosting a cake? That’s Sandra Sergeant, the owner of Connecticut Caring Solutions, a home care company and the 8th largest woman-owned business in Connecticut. I’ve known her since 2012, and watched her grow her business and produce two national conferences at Mohegan Sun.  Providing home… continue reading »