I recently had the pleasure of meeting with David and Arthur Martiroso of DNA Realty, part of Keller Williams Andover, MA. These top-selling brothers have so much fun with their real estate marketing, I had to find out more. Even successful agents wrestle with marketing. While much of their business is referral based, these gentlemen… continue reading »
“I need to grow my audience.” This seemingly innocent statement creates agony for some marketers. It can cause mild or not-so-mild desperation, which can lead to marketing greed where you’ll try anything. And this leads to mountains of what I like to call marketing douche-baggery – desperate Facebook ads begging you to click, mechanical sales… continue reading »
I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA. The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »
Even if you are a brilliant marketer for others, you probably hate marketing yourself. We all have resistance to growing our business. As nice as growth is, you have to change to grow and it can be awkward to build yourself up. The great thing is that letting yourself resist and even hate marketing clears the path to great… continue reading »
You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a featured speaker at the National… continue reading »
* Photo of me and ensemble. I’m laughing out of sheer joy from that trumpet and sheer relief that we actually did it! Recently, I sang a revenge aria, an Italian song by Alessandro Scarlatti. It seems that the Baroque era is filled with these angry songs. Mine was for soprano, piccolo trumpet, and continuo (I was… continue reading »
This past month, I have given talks at several large real estate offices in the North Shore of Massachusetts. In September, I will be giving the biggest talks of my career, including a college continuing education program and an entire corporate office park. Giving talks has been successful in growing my business. The reason? I… continue reading »
“Woo hoo!” you holler as the grand ship crashes into another wave and a heavy spray of salt water hits you in the face. “What a day!” Even though the next wave might drag you into the Atlantic, you’ve never had this much fun. Suddenly, you feel yourself being grabbed by the collar and brought… continue reading »
Your toes burn with frostbite as you pull your down coat tighter. The frigid air presses against your cheeks as you look out over the valley below. “It’s all falling flat. I make calls. I connect with people. But no one is interested. No one is taking action. Nothing is working…” You close your eyes against the… continue reading »
Above: Grand Central Station, a well-known hub A large rodent is baring his teeth as you lie staring up at ominous clouds. You make gurgling sounds and whisper, “Facebook ads, Facebook ads….” All seems lost. Just as the rodent is about to bite into you, a flash of pink and gold appears. MFG: … continue reading »