Generous Marketing Archives - Innate Marketing Genius

Fitness is Not Fun: Steady Presence Speaks the Truth

Christina Frei November 28, 2018 Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Steady Presence

I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA. The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »

Do You Let Yourself Hate Marketing?

Christina Frei November 8, 2018 Generous Marketing, Innate Marketing Genius, Marketing Genius

Even if you are a brilliant marketer for others, you probably hate marketing yourself. We all have resistance to growing our business. As nice as growth is, you have to change to grow and it can be awkward to build yourself up. The great thing is that letting yourself resist and even hate marketing clears the path to great… continue reading »

Katie Clancy, Celebrator on Fire

Christina Frei Celebrators, Generous Businesses, Generous Marketing, Innate Marketing Genius, Marketing Genius, Marketing Tactics

You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a featured speaker at the National… continue reading »

Revenge Songs and Owning My Voice

Christina Frei August 17, 2018 Christina's Adventures, Generous Marketing, Innate Marketing Genius, Marketing Genius

* Photo of me and ensemble. I’m laughing out of sheer joy from that trumpet and sheer relief that we actually did it! Recently, I sang a revenge aria, an Italian song by Alessandro Scarlatti. It seems that the Baroque era is filled with these angry songs. Mine was for soprano, piccolo trumpet, and continuo (I was… continue reading »

Simple (Not Easy) Marketing

Christina Frei August 3, 2018 Generous Marketing, Kickass Marketing Strategies, Marketing Tactics, The Benefits

This past month, I have given talks at several large real estate offices in the North Shore of Massachusetts. In September, I will be giving the biggest talks of my career, including a college continuing education program and an entire corporate office park. Giving talks has been successful in growing my business. The reason? I… continue reading »

Celebrators Just Wanna Have Fun

Christina Frei June 18, 2018 Celebrators, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Tactics

“Woo hoo!” you holler as the grand ship crashes into another wave and a heavy spray of salt water hits you in the face. “What a day!” Even though the next wave might drag you into the Atlantic, you’ve never had this much fun. Suddenly, you feel yourself being grabbed by the collar and brought… continue reading »

When It All Falls Flat (Even When You’re Reaching Out Consistently)

Christina Frei May 29, 2018 Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Fairy Godmother, Marketing Genius, Marketing Tactics

Your toes burn with frostbite as you pull your down coat tighter. The frigid air presses against your cheeks as you look out over the valley below. “It’s all falling flat. I make calls. I connect with people. But no one is interested. No one is taking action. Nothing is working…” You close your eyes against the… continue reading »

Do You Have a Marketing Hub?

Christina Frei May 4, 2018 Generous Marketing, Innate Marketing Genius, Marketing Fairy Godmother, Marketing Tactics

Above: Grand Central Station, a well-known hub A large rodent is baring his teeth as you lie staring up at ominous clouds. You make gurgling sounds and whisper, “Facebook ads, Facebook ads….” All seems lost. Just as the rodent is about to bite into you, a flash of pink and gold appears. MFG: … continue reading »

Marketing Fairy Godmother Gets Social

Christina Frei March 9, 2018 Generous Marketing, Marketing Fairy Godmother

The north winds are howling. You have suffered in the cold, blustery fields of social media posting for days, weeks, maybe months. The snow is picking up. You can hardly see. No worries. The Marketing Fairy Godmother has come to your rescue. When you cry for help, you are suddenly transported to a cozy cottage,… continue reading »

Fairy Godmother of Marketing Knows Best

Christina Frei February 28, 2018 Generous Marketing, Innate Marketing Genius

One day you visit your marketing fairy godmother (me) in a snowy clearing in the misty mountains in a land I call Connecticut. We talk. Me: What is troubling you, my dear? [pushing back my very large white gown as I sit] You: Fairy Godmother, I just can’t do marketing. In fact, I won’t do… continue reading »