Dana Magnus – What is a B Corporation?

I love finding people who are masters of certain vehicles. Instagram. Email newsletters. Websites. I collect them as reference points for my work. If you are obsessed with someone on a channel, let me know and I'll likely add them to my list. ! Dana Magnus is a diva on ... Read More

Diane Meehan – How Pepperlane is Growing Organically and Exponentially

And now for a strong Nurturer marketer. A Nurturer is the Innate Marketing Genius type that leans in and makes things safe for others to thrive. Diane Meehan is the Director of Business Development at Pepperlane, an organization that helps moms build their businesses. I have been struck by their ... Read More

Brie Stephens – Real Estate Agent Bringing the Good Life

I recently gave a talk at a New Hampshire real estate agency, and I featured a master marketer and real estate agent, Brie Stephens. Owner of Lake Life Realty, Brie is a strong Celebrator, the Innate Marketing Genius type that brings the good life to her people. That's how she ... Read More

Lynne Reznick: A Quiet Powerhouse of Marketing

It is tempting to shout to be heard, especially if you have lots of competition.  Lynne Reznick is a wedding photographer in Boston, MA who never shouts. I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is ... Read More

Crushing it as a Steady Presence

Last year, I wanted to lose weight and get in better shape. I worked with Spectrum Fitness in Beverly MA - a place rooted in physical therapy, where everything is customizedto your health and strength-training needs. I lost 15 lbs and am stronger than I've ever been. Mike Stare owns ... Read More

Marketing through Community Involvement

Last spring, I met Valerie King and Josie Ambroise of VK Realty Group, two sisters selling real estate in the most economically diverse areas in the U.S.  (Fairfield County, CT) They are in the top 5% of Keller Williams producers. I regularly feature them as a case study in my talks ... Read More

Featured on Sales Babble Podcast

Pat Helmers and I recently had a conversation about Innate Marketing Geniuses: how it affects your marketing strategy, how it makes sales easier, and how it helps define your target market. This was fun! Finding Your Innate Marketing Genius with Christina Frei #269 ... Read More

The Treasures of One Strategy: Part 2

Mastering one marketing strategy is like mastering a relationship. It takes time and if you give it love, it loves you back. I tend to get greedy for all kinds of marketing vehicles. This is how the conversation goes in my head: "Ooh! I'll just take that marketing webinar series ... Read More

The Treasures of One Strategy: Part 1

Like me, you may have doubted that one marketing strategy is enough, that taking the time to master one thing means leaving business on the table. After all, there are so many shiny toys calling. I find this a daily struggle, which is why I had my own coach for ... Read More

Fitness is Not Fun: Steady Presence Speaks the Truth

I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA.  The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much ... Read More