It is tempting to shout to be heard, especially if you have lots of competition. Lynne Reznick is a wedding photographer in Boston, MA who never shouts. I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is consistent and heartfelt, a quiet powerhouse of… continue reading »
Last year, I wanted to lose weight and get in better shape. I worked with Spectrum Fitness in Beverly MA – a place rooted in physical therapy, where everything is customizedto your health and strength-training needs. I lost 15 lbs and am stronger than I’ve ever been. Mike Stare owns Spectrum Fitness, just opened up a facility… continue reading »
Last spring, I met Valerie King and Josie Ambroise of VK Realty Group, two sisters selling real estate in the most economically diverse areas in the U.S. (Fairfield County, CT) They are in the top 5% of Keller Williams producers. I regularly feature them as a case study in my talks since they are brilliant at… continue reading »
Pat Helmers and I recently had a conversation about Innate Marketing Geniuses: how it affects your marketing strategy, how it makes sales easier, and how it helps define your target market. This was fun!
Mastering one marketing strategy is like mastering a relationship. It takes time and if you give it love, it loves you back. I tend to get greedy for all kinds of marketing vehicles. This is how the conversation goes in my head: “Ooh! I’ll just take that marketing webinar series and try THAT strategy. Ooh!… continue reading »
Like me, you may have doubted that one marketing strategy is enough, that taking the time to master one thing means leaving business on the table. After all, there are so many shiny toys calling. I find this a daily struggle, which is why I had my own coach for 1.5 years for my speaking… continue reading »
How does your marketing make you feel? Like a doormat trying to please everyone? A poser trying to impress us? A desperate dog chasing us for business? There’s another possibility you may not have considered. You could be a total contribution. Not a martyr or do-gooder, but someone making a difference in a unique way that has magic, power, and relevance. Your Innate… continue reading »
I recently had the pleasure of meeting with David and Arthur Martiroso of DNA Realty, part of Keller Williams Andover, MA. These top-selling brothers have so much fun with their real estate marketing, I had to find out more. Even successful agents wrestle with marketing. While much of their business is referral based, these gentlemen… continue reading »
“I need to grow my audience.” This seemingly innocent statement creates agony for some marketers. It can cause mild or not-so-mild desperation, which can lead to marketing greed where you’ll try anything. And this leads to mountains of what I like to call marketing douche-baggery – desperate Facebook ads begging you to click, mechanical sales… continue reading »
I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA. The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »