Dana Magnus – What is a B Corporation?

Christina Frei Generous Businesses, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing for Humans, Marketing Genius, Marketing Tactics
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I love finding people who are masters of certain vehicles. Instagram. Email newsletters. Websites. I collect them as reference points for my work.  If you are obsessed with someone on a channel, let me know and I’ll likely add them to my list. ! Dana Magnus is a diva on Instagram, and I started out wanting to hear… continue reading »

Brie Stephens – Real Estate Agent Bringing the Good Life

Christina Frei Celebrators, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing for Humans, Marketing Genius, Marketing Tactics
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I recently gave a talk at a New Hampshire real estate agency, and I featured a master marketer and real estate agent, Brie Stephens. Owner of Lake Life Realty, Brie is a strong Celebrator, the Innate Marketing Genius type that brings the good life to her people. That’s how she comes alive in service to others.  She agreed to… continue reading »

Lynne Reznick: A Quiet Powerhouse of Marketing

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing for Humans, Marketing Genius, Marketing Tactics, Steady Presence
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It is tempting to shout to be heard, especially if you have lots of competition.  Lynne Reznick is a wedding photographer in Boston, MA who never shouts.  I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is consistent and heartfelt, a quiet powerhouse of… continue reading »

Crushing it as a Steady Presence

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing for Humans, Marketing Genius, Steady Presence
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Last year, I wanted to lose weight and get in better shape. I worked with Spectrum Fitness in Beverly MA – a place rooted in physical therapy, where everything is customizedto your health and strength-training needs.  I lost 15 lbs and am stronger than I’ve ever been.  Mike Stare owns Spectrum Fitness, just opened up a facility… continue reading »

What is Innate Marketing Genius?

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing Genius, The Benefits
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How does your marketing make you feel?  Like a doormat trying to please everyone? A poser trying to impress us? A desperate dog chasing us for business? There’s another possibility you may not have considered. You could be a total contribution. Not a martyr or do-gooder, but someone making a difference in a unique way that has magic, power, and relevance. Your Innate… continue reading »

The Ongoing Parties: A Lesson in Enjoying Your Marketing

Christina Frei Celebrators, Generous Businesses, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics, The Benefits
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I recently had the pleasure of meeting with David and Arthur Martiroso of  DNA Realty, part of Keller Williams Andover, MA.  These top-selling brothers have so much fun with their real estate marketing, I had to find out more. Even successful agents wrestle with marketing. While much of their business is referral based, these gentlemen… continue reading »

The Shiny Toys of Marketing

Christina Frei Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics
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Ah, the shiny toys of marketing. Facebook Live. Instagram Business Edition. Mini video courses through automated email campaigns. And live webinar events. I love them all. Unfortunately, it’s tempting to use these fun vehicles without an actual strong voice or strategy. And you know what quick fix approaches bring: people looking for a quick fix.  Sadly,… continue reading »