Dana Magnus – What is a B Corporation?

I love finding people who are masters of certain vehicles. Instagram. Email newsletters. Websites. I collect them as reference points for my work. If you are obsessed with someone on a channel, let me know and I'll likely add them to my list. ! Dana Magnus is a diva on ... Read More

Brie Stephens – Real Estate Agent Bringing the Good Life

I recently gave a talk at a New Hampshire real estate agency, and I featured a master marketer and real estate agent, Brie Stephens. Owner of Lake Life Realty, Brie is a strong Celebrator, the Innate Marketing Genius type that brings the good life to her people. That's how she ... Read More

Lynne Reznick: A Quiet Powerhouse of Marketing

It is tempting to shout to be heard, especially if you have lots of competition.  Lynne Reznick is a wedding photographer in Boston, MA who never shouts. I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is ... Read More

Crushing it as a Steady Presence

Last year, I wanted to lose weight and get in better shape. I worked with Spectrum Fitness in Beverly MA - a place rooted in physical therapy, where everything is customizedto your health and strength-training needs. I lost 15 lbs and am stronger than I've ever been. Mike Stare owns ... Read More

Amanda Hammett: A Strong Voice Under Pressure

Amanda Hammett works with Fortune 100 companies to help them retain, inspire, recruit, and retain millennial talent. She was an early client, she influenced the path of my work, and she's done great things over the last 3 years. I feature her in every talk I do. Her marketing challenges? ... Read More

Featured on Sales Babble Podcast

Pat Helmers and I recently had a conversation about Innate Marketing Geniuses: how it affects your marketing strategy, how it makes sales easier, and how it helps define your target market. This was fun! Finding Your Innate Marketing Genius with Christina Frei #269 ... Read More

The Treasures of One Strategy: Part 1

Like me, you may have doubted that one marketing strategy is enough, that taking the time to master one thing means leaving business on the table. After all, there are so many shiny toys calling. I find this a daily struggle, which is why I had my own coach for ... Read More

Fitness is Not Fun: Steady Presence Speaks the Truth

I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA.  The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much ... Read More

Katie Clancy, Celebrator on Fire

You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a ... Read More

Revenge Songs and Owning My Voice

* Photo of me and ensemble. I'm laughing out of sheer joy from that trumpet and sheer relief that we actually did it! Recently, I sang a revenge aria, an Italian song by Alessandro Scarlatti.  It seems that the Baroque era is filled with these angry songs. Mine was for soprano, piccolo ... Read More