Lynne Reznick: A Quiet Powerhouse of Marketing

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing for Humans, Marketing Genius, Marketing Tactics, Steady Presence
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It is tempting to shout to be heard, especially if you have lots of competition.  Lynne Reznick is a wedding photographer in Boston, MA who never shouts.  I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is consistent and heartfelt, a quiet powerhouse of… continue reading »

Crushing it as a Steady Presence

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing for Humans, Marketing Genius, Steady Presence
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Last year, I wanted to lose weight and get in better shape. I worked with Spectrum Fitness in Beverly MA – a place rooted in physical therapy, where everything is customizedto your health and strength-training needs.  I lost 15 lbs and am stronger than I’ve ever been.  Mike Stare owns Spectrum Fitness, just opened up a facility… continue reading »

What is Innate Marketing Genius?

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing Genius, The Benefits
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How does your marketing make you feel?  Like a doormat trying to please everyone? A poser trying to impress us? A desperate dog chasing us for business? There’s another possibility you may not have considered. You could be a total contribution. Not a martyr or do-gooder, but someone making a difference in a unique way that has magic, power, and relevance. Your Innate… continue reading »

The Ongoing Parties: A Lesson in Enjoying Your Marketing

Christina Frei Celebrators, Generous Businesses, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics, The Benefits
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I recently had the pleasure of meeting with David and Arthur Martiroso of  DNA Realty, part of Keller Williams Andover, MA.  These top-selling brothers have so much fun with their real estate marketing, I had to find out more. Even successful agents wrestle with marketing. While much of their business is referral based, these gentlemen… continue reading »

The Shiny Toys of Marketing

Christina Frei Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics
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Ah, the shiny toys of marketing. Facebook Live. Instagram Business Edition. Mini video courses through automated email campaigns. And live webinar events. I love them all. Unfortunately, it’s tempting to use these fun vehicles without an actual strong voice or strategy. And you know what quick fix approaches bring: people looking for a quick fix.  Sadly,… continue reading »

Fitness is Not Fun: Steady Presence Speaks the Truth

Christina Frei Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Steady Presence
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I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA.  The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »