Fitness is Not Fun: Steady Presence Speaks the Truth

Christina Frei Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Steady Presence
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I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA.  The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »

From Shame to Genius: A Marketing Contemplation

Christina Frei Adventure Guides, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics
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Photo Credit: Joe Ciarcia at http://www.symphonyphoto.com/ Since shame seems to be a common currency on social media these days, I wanted to share my own experience with it and what happened when I took an Innate Marketing Genius perspective. A friend recently shamed me for getting a dog from a breeder. On Facebook. At first,… continue reading »