Diane Meehan – How Pepperlane is Growing Organically and Exponentially

Christina Frei Generous Marketing, Marketing for Humans, Marketing Genius, Marketing Tactics, Nurturers
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And now for a strong Nurturer marketer. A Nurturer is the Innate Marketing Genius type that leans in and makes things safe for others to thrive.  Diane Meehan is the Director of Business Development at Pepperlane, an organization that helps moms build their businesses.  I  have been struck by their organic growth, where they went from 10 meetings a month… continue reading »

Brie Stephens – Real Estate Agent Bringing the Good Life

Christina Frei Celebrators, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing for Humans, Marketing Genius, Marketing Tactics
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I recently gave a talk at a New Hampshire real estate agency, and I featured a master marketer and real estate agent, Brie Stephens. Owner of Lake Life Realty, Brie is a strong Celebrator, the Innate Marketing Genius type that brings the good life to her people. That’s how she comes alive in service to others.  She agreed to… continue reading »

Passion is Not the Answer

Christina Frei Marketing for Humans, Marketing Genius, Uncategorized
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When I talk to prospects, I sometimes hear this: “I want to have more passion in my marketing.” or “It’s so important to have passion in your work.” or “Passion is so important.”  And I think to myself, “Nope.”  There’s nothing wrong with having passion. But let’s look at the origin of the word.  It’s the Latin word pati, … continue reading »

Lynne Reznick: A Quiet Powerhouse of Marketing

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing for Humans, Marketing Genius, Marketing Tactics, Steady Presence
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It is tempting to shout to be heard, especially if you have lots of competition.  Lynne Reznick is a wedding photographer in Boston, MA who never shouts.  I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is consistent and heartfelt, a quiet powerhouse of… continue reading »

Crushing it as a Steady Presence

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing for Humans, Marketing Genius, Steady Presence
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Last year, I wanted to lose weight and get in better shape. I worked with Spectrum Fitness in Beverly MA – a place rooted in physical therapy, where everything is customizedto your health and strength-training needs.  I lost 15 lbs and am stronger than I’ve ever been.  Mike Stare owns Spectrum Fitness, just opened up a facility… continue reading »