The Ongoing Parties: A Lesson in Enjoying Your Marketing

Christina Frei Celebrators, Generous Businesses, Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics, The Benefits
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I recently had the pleasure of meeting with David and Arthur Martiroso of  DNA Realty, part of Keller Williams Andover, MA.  These top-selling brothers have so much fun with their real estate marketing, I had to find out more. Even successful agents wrestle with marketing. While much of their business is referral based, these gentlemen… continue reading »

The Shiny Toys of Marketing

Christina Frei Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics
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Ah, the shiny toys of marketing. Facebook Live. Instagram Business Edition. Mini video courses through automated email campaigns. And live webinar events. I love them all. Unfortunately, it’s tempting to use these fun vehicles without an actual strong voice or strategy. And you know what quick fix approaches bring: people looking for a quick fix.  Sadly,… continue reading »

Katie Clancy, Celebrator on Fire

Christina Frei Celebrators, Generous Businesses, Generous Marketing, Innate Marketing Genius, Marketing Genius, Marketing Tactics
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You might think that Celebrators have it easy as marketers. After all, they have flair, style, humor, overt enthusiasm, or design sense and they bring to the good life to others when they’re healthy. Their lives (and their marketing) can seem like a constant celebration. That’s their thing. But it’s not like that. Katie Clancy, a featured speaker at the National… continue reading »

From Shame to Genius: A Marketing Contemplation

Christina Frei Adventure Guides, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Marketing Tactics
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Photo Credit: Joe Ciarcia at http://www.symphonyphoto.com/ Since shame seems to be a common currency on social media these days, I wanted to share my own experience with it and what happened when I took an Innate Marketing Genius perspective. A friend recently shamed me for getting a dog from a breeder. On Facebook. At first,… continue reading »