Steady Presence Archives - Innate Marketing Genius

Fitness is Not Fun: Steady Presence Speaks the Truth

Christina Frei November 28, 2018 Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Steady Presence

I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA. The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »

When a Steady Presence Geeks Out

Christina Frei July 13, 2018 Innate Marketing Genius, Kickass Marketing Strategies, Marketing Fairy Godmother, Marketing Genius, Steady Presence

To your left is a man in a white shirt with thick glasses. To your right is a man in a white shirt with thick glasses and a beard. Behind you is a red-haired woman with the tattoo, a white shirt, and thick glasses. You yourself look much the same, along with 500 similar-looking folks… continue reading »

When a Steady Presence Acts Like a Nurturer

Christina Frei June 5, 2018 Innate Marketing Genius, Marketing Fairy Godmother, Marketing Tactics, Nurturers, Steady Presence

“Why is no one clicking my newsletter?” you wonder to yourself. “Why? Why?” You cough loudly as sand blows into your mouth and you can hardly see. This might not be the place for soul searching, you note. Will this sand storm ever end? As sand granules go up your nose and you think about… continue reading »

How Not to Wobble as a Steady Presence

Christina Frei October 20, 2017 Innate Marketing Genius, Marketing Genius, Steady Presence

This is part of a series of case studies that highlight each Innate Marketing Genius in action. To discover all five Geniuses, go here for a Diagnostic Guide. Sarah is one of those multi-talented people who likes networking and could do all kinds of marketing to build her business. She’s a back-end business manager for… continue reading »