Lynne Reznick: A Quiet Powerhouse of Marketing

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing for Humans, Marketing Genius, Marketing Tactics, Steady Presence
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It is tempting to shout to be heard, especially if you have lots of competition.  Lynne Reznick is a wedding photographer in Boston, MA who never shouts.  I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is consistent and heartfelt, a quiet powerhouse of… continue reading »

Crushing it as a Steady Presence

Christina Frei Generous Marketing, Innate Marketing Genius, Marketing for Humans, Marketing Genius, Steady Presence
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Last year, I wanted to lose weight and get in better shape. I worked with Spectrum Fitness in Beverly MA – a place rooted in physical therapy, where everything is customizedto your health and strength-training needs.  I lost 15 lbs and am stronger than I’ve ever been.  Mike Stare owns Spectrum Fitness, just opened up a facility… continue reading »

Fitness is Not Fun: Steady Presence Speaks the Truth

Christina Frei Generous Marketing, Innate Marketing Genius, Kickass Marketing Strategies, Marketing Genius, Steady Presence
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I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA.  The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »