It is tempting to shout to be heard, especially if you have lots of competition. Lynne Reznick is a wedding photographer in Boston, MA who never shouts. I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is consistent and heartfelt, a quiet powerhouse of… continue reading »
Last year, I wanted to lose weight and get in better shape. I worked with Spectrum Fitness in Beverly MA – a place rooted in physical therapy, where everything is customizedto your health and strength-training needs. I lost 15 lbs and am stronger than I’ve ever been. Mike Stare owns Spectrum Fitness, just opened up a facility… continue reading »
I get a newsletter from Spectrum Fitness, where I go for personal training. Spectrum, based in Beverly, MA, has been in business for 13 years and is expanding into Bedford, MA. The owner, Mike Stare, trains physical therapists and personal trainers nationwide on therapeutic exercise for older adults, and much of his work comes out… continue reading »
To your left is a man in a white shirt with thick glasses. To your right is a man in a white shirt with thick glasses and a beard. Behind you is a red-haired woman with the tattoo, a white shirt, and thick glasses. You yourself look much the same, along with 500 similar-looking folks… continue reading »
“Why is no one clicking my newsletter?” you wonder to yourself. “Why? Why?” You cough loudly as sand blows into your mouth and you can hardly see. This might not be the place for soul searching, you note. Will this sand storm ever end? As sand granules go up your nose and you think about… continue reading »
This is part of a series of case studies that highlight each Innate Marketing Genius in action. To discover all five Geniuses, go here for a Diagnostic Guide. Sarah is one of those multi-talented people who likes networking and could do all kinds of marketing to build her business. She’s a back-end business manager for… continue reading »