I recently had the pleasure of meeting with David and Arthur Martiroso of DNA Realty, part of Keller Williams Andover, MA. These top-selling brothers have so much fun with their real estate marketing, I had to find out more. Even successful agents wrestle with marketing. While much of their business is referral based, these gentlemen… continue reading »
In his latest book, This is Marketing, Seth Godin writes, It takes a small amount of energy and guts to be authentic. You need to feel confident enough to let your true feelings be exposed, knowing that if you’re rejected, it’s personal. But there’s a lot of hiding involved as well—hiding from the important work of making… continue reading »
This past month, I have given talks at several large real estate offices in the North Shore of Massachusetts. In September, I will be giving the biggest talks of my career, including a college continuing education program and an entire corporate office park. Giving talks has been successful in growing my business. The reason? I… continue reading »
When I work with clients, the on-boarding process is the 30-Day Generosity Practice Mastery Program. This is a powerful daily 10-minute habit, the Generosity Practice, which prepares folks to rock their marketing. Amanda, a millennial consultant who helps corporations retain their younger staff, describes below how this changed everything when speaking in front of 55 Fortune 500… continue reading »
This is part of a series of case studies that highlight each Innate Marketing Genius in action. To discover all five Geniuses, go here for a Diagnostic Guide. There is a real estate agent in Cambridge, MA who wears flannel and jeans, and can ruminate about Jung and Ken Wilber while he finds you a… continue reading »
In 2015-2016, I led several worldwide field studies where people used the Generosity Practice, a powerful personal practice, for 30 days. When I received the results, one thing was clear: Generosity Practice helped people do authentic marketing that they enjoyed. Not only that, but it brought them confidence to the negotiation table and led to more sales. So when… continue reading »
I recently connected with a financial planner (let’s call him Jared), who loves the three stages of personal evolvement I speak about regularly in my blog. As we sat at his office outside of Boston, we looked at what his business and personal life would look like in each of these stages, a fun exploration. Each stage… continue reading »
Recently, I was coaching Amanda, an expert in helping businesses inspire and retain their millennial talent. She was struggling to connect with a prospective client. Amanda had all the answers for them, but nothing was moving forward. And a lot of money was on the table. She wanted to make this work. Amanda is a… continue reading »
One of my long-term clients, a landscape architect, is based in a wealthy town in CT. Let’s call her Brenda. Brenda spends her days designing and implementing gorgeous landscapes in the back yards, front yards and side yards of Fairfield County, CT. She loves her work. However, Brenda’s natural tendency was to avoid outreach. An… continue reading »
My marketing genius is opening people’s minds to new possibilities. Even before I realized this, it played out in a successful, profitable workshop series I created in 2002. I sang in a Grammy-nominated choral group in Berkeley, CA in the early 2000s, and one of my fellow sopranos had an 11-year old daughter, Eli. Eli… continue reading »