Passion is Not the Answer

Christina Frei Marketing for Humans, Marketing Genius, Uncategorized
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When I talk to prospects, I sometimes hear this: “I want to have more passion in my marketing.” or “It’s so important to have passion in your work.” or “Passion is so important.”  And I think to myself, “Nope.”  There’s nothing wrong with having passion. But let’s look at the origin of the word.  It’s the Latin word pati, … continue reading »

What’s at Stake in How You Market

Christina Frei Uncategorized
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Yesterday I gave a talk in beautiful Concord, MA. One thing I addressed is what is at stake when you haven’t mastered your marketing i.e. don’t put your heart and soul into it. It’s more than simply losing new business. Find out the 4 things at stake in this 60-second video. Here’s one powerful step… continue reading »

Who Am I? When Your Marketing Genius Reveals Who You Are

Christina Frei Generous Marketing, Level 4 Practice, Level 5 Practice, The Benefits, Uncategorized
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Last week during an intense northeasterly snow storm, one of my clients started his session thinking he was coming to talk about marketing, but instead ended up wrestling with his life purpose.  He has spent years on a more academic path but recently, decided to make a better living in an industry that allowed him… continue reading »

A Big Decision

Christina Frei Uncategorized
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Recently, I was reading Paul Jarvis’s amazing article on how to do (and how NOT to do) a newsletter.  It was 11 pages long (!) but my big take away was one question – a very GP question, I might add: “How do you bring the most good for the most benefit to the people… continue reading »

“I Don’t Want to Fight about Money.” Really?

Christina Frei Uncategorized
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Let’s talk about uncomfortable money conversations. A while ago, I was having a final meeting with a project management client.  It had become clear months prior that we had very different views on how the project should be handled.  But as “good people,” we did our best to make things work. And then came the day… continue reading »

A Strange and Beautiful Experience of Compassion

Christina Frei Uncategorized
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There was a shamanic workshop at a local yoga studio a couple weeks ago.  The two facilitators are masters of creating sanctuary, and as I entered and smelled the sage burning, I felt my subtle internal defenses drop.  Sometimes, you don’t even know you have defenses until it’s safe to let them fall.  With some… continue reading »

Everybody Wins

Christina Frei Generous Businesses, Uncategorized
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Are you used to feeling like everybody wins or is that weird?  Like when you have that great client, you enjoy working with them, you believe in their mission, you do better work for them —  i.e. everybody wins? Or you’re at a great party, and the vibe just flows and everybody wins?  As in,… continue reading »

Why You Hold Back

Christina Frei Uncategorized
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I’ve been talking to lots of people about the Generosity Practice work and my new program, The Integrated Leader. And what I hear from women is that they often lack the confidence to go for what they want and be who they really are. They hold back.  For example, if women in the public eye… continue reading »