With so many mechanisms to spread the word, you might wonder how to connect with prospects in a human way. I’ve got you covered. Learn the one secret to bringing the human back into marketing. You’ll get a tool you can use immediately to get great clients.
Your brand story is why someone hires you rather than a similar professional. It builds trust and rapport. Hint: it needs to come from your “why.” Learn the 4 questions to ask to create your authentic brand story. Stop being everybody else, and be you.
Marketing is a lifestyle. You do it every day, ideally. In this talk, I show you how to simplify your marketing to lead with your strengths and get great clients. Learn the 3 criteria to choosing the right power strategy for you, so you can get consistent and get results.
In 2016-2017, Christina Frei conducted a field study in 5 countries with a mindset tool. She discovered that it made business owners unstoppable and generous marketers. Participants reported that they handled rejection better, marketed more consistently, and negotiated better. Learn the transformative 10-minute daily practice called The Generosity Practice in this 2-hour interactive workshop.
Earlier this week, our KW office staff arranged for a great speaker to come in and give a presentation on “Marketing for People Who Don’t Like Marketing.” Being in an entrepreneurial field, marketing is definitely important but never something “easy” to do. Christina Frei owns a successful company called “Innate Marketing Genius” and she discussed her 5 levels of marketing genius. Fortunately, our team LOVES marketing and actually excels at it compared to the average realtor… this is why our average Days on Market for getting homes sold is 32 days compared to the MLS average of 87 days!! ? Christina featured our team during her presentation as what she describes as the ”Celebrator” marketing genius. We love to share the successes of our clients, share the resources of our amazing affiliate partners, and in general we just LOVE what we do and try to always have fun doing it!??? So the Celebrator genius definitely a great match in our eyes! Her presentation was so great that almost everyone present signed up for a follow up consultation with her to get some expert tips/ help on how to improve or discover their marketing genius ? She works with SEVERAL different industries, not just realtors!?
Valerie King, Real Estate Agent, VK Realty Group
Many real estate agencies offer great ideas for marketing. But then there’s the question – where to start?
In her talk, Marketing for People Who Don’t Like Marketing, Christina Frei helps simplify and narrow down your marketing direction, so you can get out there based on your strengths. It’s not just a bunch of marketing ideas that turn into long to-do lists. She makes you feel like you’ve got this, that you can conquer the marketing game, and have fun doing it. Having seen her twice, I can it’s always a pleasure to hear her speak. She connects with her audience on a topic many of us would rather avoid. Good stuff.”
Christopher Mooney, Real Estate Agent, J. Barrett & Company
I think you will get my Innate Marketing Genius, and be able to give me direction in the right way so I don’t waste time spinning my wheels.
I enjoyed your talk so much today – and even though I’m new to real estate – and to KW, I happen to know the 3 people you highlighted in your talk. Jen is my coach. Diane is someone I felt drawn to immediately – and therefore jumped at the chance to shadow her at her open house last week. As for Adam, I often sit at a communal desk outside of his office. You nailed all 3 of these personalities. I think you will get mine, and be able to give me direction in the right way so I don’t waste time spinning my wheels. ”
Kathleen Spellman, Real Estate Agent, Keller Williams
Christina Frei gave her talk Marketing for People Who Don’t Like Marketing to my coaching professionals group recently
I’m a coach who actually loves marketing, but I create extra work for myself because I don’t have a single focus. Each coach on the call had their own unique challenge with their marketing. I wondered how everyone could benefit, and what I would get out of it. But when Christina spoke to our group, it was GREAT! It was fun and really engaging- I came away feeling relieved and totally pumped. Every coach on the Zoom conference engaged with her, and I could feel the relief over the inter webs. We were all more prepared to dive into the marketing that made sense for us. The webinar helped me see how to streamline my efforts in a way that would save me time and energy. My takeaway: I can do this in a way that’s really fun for me, and leverages my strengths. I highly recommend!
Julie Boyer, Lead Coordinator for CTI Boston