For consultative professionals in the first 2-5 years of their business: There are powerful marketing mechanisms these days, such as social media advertising, automated email campaigns, and webinars. But it’s still tough to keep the human in this equation. Does your marketing feel like a human to human connection? It needs to foster conversations that build trust and long-term client relationships.
For consultative professionals with 5+ experience: How connected do you feel with your prospects and lead generation? You might have your marketing figured out, but if you’re an experienced professional, your outreach can easily start to feel mechanical, even boring, and then you’re in a rut.
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