Who are you in your marketing? A doormat trying to please everyone? A poser trying to impress us? A desperate dog chasing us for business?
There’s another possibility you may not have considered. You could be a total contribution. Not a martyr or do-gooder, but someone making a difference in a unique way that has magic, power, and relevance.
And at the risk of sounding cheesy, it’s the best thing ever when you discover your own. They should be making t-shirts, having parades, and crafting special beer to celebrate this stuff.
In my 2016 initial studies, I noticed that common strengths appeared amidst all the unique geniuses. These turned into the 5 IMG Types. And even knowing your type will focus your marketing immediately.
For example, a Celebrator doesn’t need to worry about impressing people with their expertise. They simply need to invest in bringing the good life to their community.
Even if you don’t know what your specific genius is, it’s a gorgeous thing. It glows. It changes lives. It ignites you. It’s you turned up to 11. It’s the reason people will read your stuff first and respond to it.
I want you to claim it and be the luminous contribution you are – in your marketing (not only in your work).
This can be uncomfortable at first. You are stepping out into the world, invested and engaged.
You will be rejected. That’s a given.
But generosity undergirds this archetype, which is the strongest fuel I know, so it will sustain you. When you operate as a deep contribution, things roll off your back. It’s a bigger game.