The Core Content Workbooks

The Core Content Workbook

Your greatest content comes from the value you’ve already given your clients. If you capture this, you’ll find everything you ever need to say. Create your content from your strengths.

Introducing – The Core Content Workbook

You will:

  • Conduct a 5-Client Field Study by looking at 5 representative clients and asking yourself all kinds of questions about your work together. Why did they come to you, what were their problems really, and how did you help them?
  • Bring out the strengths of your Marketing Archetype.
  • Distill this all down into your core (or pillar) content. It’s likely you’ll be surprised by the common threads in how you serve very different clients.
  • Turn this content into an editorial calendar, social media schedule, website content, and more.

Purchase Your Core Content Workbook. $49

Buy Door Opener

Buy Steady Presence

Buy Nurturer

Buy Adventure Guide

Buy Celebrator

Want one-on-one help? Sign up for a Core Content Session.

You will:

  • We walk through the 5-Client Field Study together.
  • We distill it down to the core content.
  • Result: Choose between home page content, editorial calendar, an entire email, 25 social media posts, or a talk outline. I will create this for you.
  • You will receive the fully completed workbook that you can use for years to come.
90 Minutes. $300

Here’s what a client said about this Core Content Work.

It was such a big reveal that I’m a Celebrator and Christina helped me figure out how to communicate that way. Even after a couple years, I still refer to the Celebrator Core Content Workbook to make sure my emails, social media posts, and website accurately reflect my mojo. What a relief to have support to stay in my lane! Highly recommend.

Chef Lauren D’Agostino

I’m a marketer and I love what I do, but as a Steady Presence, I don’t like the constant pressure to market. I’m not a flashy person and I don’t want to sound like I’m selling. That is why I love knowing my strengths as a Steady Presence. I just need to go deep and geek out in public. Christina makes it easy to create content from these strengths in her Steady Presence Core Content Creation Workbook. Game changer! Now I know I can shine in m own way. So this is what I do. I recently did an instructional video and a colleague said “I didn’t understand what you were talking about but I loved your video!” Exactly! This is the magic of Steady Presences. I now regularly create content (emails series, social media posts, and more) that lead to strategy sessions. Thank you, Christina, for making it easy. I actually love marketing my business now.

Crystal Cherry
Growth Consultant, Crystal Cherry Digital